Samsung 55" Class The Serif QLED 4K UHD HDR Smart TV

Enjoy the view of your TV from all angles-and we don't just mean the screen. The Serif looks beautiful from front to back, side to side, and can elegantly decorate any space.

Place The Serif anywhere in the room. It comes with an elegant easel stand that perfectly pairs with its stylish frame. Perfect for smaller spaces, the option to remove its legs makes it all the more versatile.

When you need some music, just tap and listen.

With 100% Color Volume,* Quantum Dot Technology delivers over a billion shades of color that stay true-to-life without washing out at any level of brightness.

The iconic "I' shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can. The capital I' presents a bold look that's certain to catch the eyes of any beholder.

Transform the Serif by simply attaching or detaching the stand with just your hands.

Neatly manage all your cords for a clean look behind the back cover.

Specially created for The Serif by Ronan & Erwan Bouroullec, the new Ambient Mode+™ features two patterns inspired by the beauty of the natural world around us-a beautiful leaf and a textured fabric.

Watch your TV virtually disappear into the walls of your home. Ambient Mode+ mimics the wall behind it and elevates your space by turning the screen into d(eback)cor, artwork, the weather, today's headlines, and more.

The Serif can be the center of a more convenient, connected lifestyle. It integrates seamlessly with smart speakers and mobile devices.

All your devices, connected in seconds and in simpler way.

Whatever you were watching on your mobile phone can be shown on your TV screen with just a quick tap on The Serif.

Multi View lets you watch TV and mobile mirrored content at the same time. Watch workout videos, check sports stats and more while watching your favorite show or game.

Background noise from your home can disrupt your viewing experience. Active Voice Amplifier analyzes the ambient noise and enhances the voices in the scene so you can hear the dialogue clearly.

With the TV screen off, place your mobile device on top of The Serif.

Your mobile will connect to the TV via NFC.

Now you can stream music from your mobile on The Serif.

You can enjoy your content quickly with the fast connection.